Audit Report: I-Mate.

Group AuditI-MATETable of ContentsBackground and Introduction-------------------------------------------------------------3Resource Audit--------------------------------------------------------------------------------4Core Competency Analysis---------------------------------------------------------------6Value Chain Analysis----------------------------------------------------------------------10Performance Analysis---------------------------------------------------------------------12Portfolio Analysis---------------------------------------------------------------------------14Conclusion-------------------------------------------------------------------------------------22References-------------------------------------------------------------------------------------24Background and Introduction:I-mate was born as a result of a sophisticated analysis and apprehension process, non only of the tar sire market but in any case of products that become much(prenominal) analogous featu res and applications. I-mate line of products and services consist of much(prenominal) similar attributes to its competitors, yet is perceived as and is in accompaniment rather remarkable. It is similar in that its hardware is exactly the homogeneous as its O2 and T- runny counterparts, and actually they all are manufactured in the same factory, HTC in Taiwan. The owner company of this prestigious brand, flattop wave wave Devices FZ LLE Middle East has adopted a significantly unalike approach to tackling such a niche market, expert Mobile Devices;The founder, Jim Morrison worked for O2 (formerly British Telecom), who was and still is a Major Telecommunications carrier in the UK. O2 began also designing and distributing innovative products in the reasoning(a) devices market, and their devices were preponderantly available in the UK and parts of Europe on a low-end photographic plate.

At that time, O2 only had a few devices to stretch forth and was not targeting this niche market on a man-sized scale. Jim opinionated to establish a company which offered expeditious devices and solutions in the intelligent devices category on a much larger scale than that of O2 products and services. Furthermore, his plan was to offer i-mate?s extensive roll out of mobile solutions in a wide range of markets globally, to get into markets that had considerable potential, to grow and lead into further opportunities. There was evermore a high risk moving into unfamiliar territorial dominion with such a specific target customer base. In assenting to the market place, the i-mate brand would need a unique live on of services in order to spell to the... If you want to get a full essay, order it on our website: BestEssayCheap.com

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