An Analysis of mark and SpencerINTRODUCTION TO THE FIRM AND ITS INDUSTRY mark and Spencer is 1 of the largest retail merchants in the fall in Kingdom, and is also cognize as a major retailer selling different crossroad ordains under their own goop brand in more than thirty countries. Customer confidence in the attach and Spencer brand ashes second to none. harmonise to recent research undertaken by the Company, it shows that, in clothing, Mark and Spencer has a clear lead oer all its major competitors in the key areas of fit, quality, trust, breadth of range and customer service. In November of 2000, attach and Spencer will launch a trial of three fresh intimate apparel-only outlets in Paris, Hamburg and Dusseldorf. According to industry statistics, Marks & group A; Spencer remains the clear attractor in the UK lingerie securities industry, with overthirty percent of the market share. These pilot stores, intelligibly branded msl, are designed to display case th e harvest range, taking the very best of Marks & axerophthol; Spencer lingerie to the Continent. Moreover, twenty-five percent of the msl range hasbeen designed altogether for the Continental market (Marks & Spencer PG). According to David Norgrove, Marks & Spencer administrator Director, the new stores developed by Marks and Spencer all the avenue show how we can give customers what they want in the focusing they want it.
Today we have both depth of crossway and a variety of retail formats, so that we can parentage factory outlet stores and designer clothing under the Marks & Spencer brand. O ur new concept stores carry a childly rang! e of products and services tailor-made for its local customers but, at the similar time, we are also launching the European pilot of a specialist retail format which builds on our core power in lingerie. All of these products and formats are being in root to... If you want to get a full essay, order it on our website:
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