Marketing strategies

IntroductionMarketing strategies are affected and influenced by external factors. Although these factors are uncontrollable, they intercept be influenced by selling activities. Marketing decisions are open up on consideration of the five environmental factors which are social, economic, political/legal, technological, and competitive. Consideration of these factors can aid in the reduction of authorisation problems and maximize the opportunities. All these factors are considered at Staples when making prospered merchandise decisions. Social environment refers to the groups of people as it relates to the fall of characteristics, behavior, and development projections. Two components of social environment are demographic and cultural. At Staples, the selling department relies on demographics and cultural transformation to sterilize the product line specific to certain stores. During the congest to enlighten season, promo items are sold that appeal to the popular culture . That is a condemnation of year when students shop for supplies and accessories. To be more than average the sum store, they offer popular tend items to increase gross receipts above and beyond paper and pens. Economic environment considers income levels and the coming back of goods and services. This determines the buying power of the population served. There can be a large population but without buying power, vocation is not generated.

The marketing group works in register with real estate to make sure the locations for new or relocated stores are feasible based on demographic and economics. Political/leg al environments are governmental activities,! laws and regulations as it pertains to marketing practices. It is a component of the marketing environment consisting of law and adaption of laws which protects companies and consumers. One of the things that come to mind is the need to have breed levels to cover marketing of a special promotion. Not adhering to this could potentially cause an accusation of ?Bate and Switch? which is... If you want to black market off a full essay, order it on our website: BestEssayCheap.com

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